The Postcard Method

Purpose - What specific business goal should this accomplish?

One clear message - What is the single most important message?

Sent to the right audience - Exactly who needs to receive it?

Trust - Why should that audience believe or choose you?

Clear call to action - What should they do next?

Audience needs - Does the message address what they actually need?

Response path - How easily can they click, scan, reply, book or buy?

Deliver and measure - How will you distribute it, measure the response and improve?

Answer a few quick questions to discover whether your marketing has a clear message and destination—or whether it's getting lost in transit.

·  An evaluation of your current marketing

·  Three recommendations for improving it

·  A next step based on where your business is today

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